How do I deliver a video in multiple aspect ratios for social media?

To deliver a video in multiple aspect ratios, export each version separately (16:9 for YouTube and web, 9:16 for Reels, TikTok and Stories, 1:1 or 4:5 for feeds), name them clearly, and deliver them together in one gallery so the client's team can grab the right one without asking.

The naming matters as much as the exports. "Hero_60s_16x9", "Hero_15s_9x16" and "Hero_30s_1x1" tell a social manager everything; "final_v3_2.mp4" tells them nothing and generates a week of emails.

Group the versions by campaign rather than sending one link per file. The client should be able to see the hero film at the top, the cut-downs below it, and download everything with a click.

DLVRD galleries handle mixed aspect ratios in one delivery, with instant playback of each version and full-resolution downloads, so a full social package goes out as a single branded link.